Goals

What We Can Learn about Affirmations from the Placebo Effect

What We Can Learn about Affirmations from the Placebo Effect

Affirmations were introduced by French therapist Emile Coué who recommended his patients repeat the phrase, “Every day in every way, I’m getting better and better” (English translation). The practice was to repeat the phrase 20 times each morning and evening. The frequent repetition, called “conscious autosuggestion,” was thought to change…